APVR isn’t built only in studios or design rooms.

It takes shape on the road.

Being out there — at events, exhibitions, and everyday riding spaces — allows us to listen. To observe how helmets are worn, adjusted, and lived with over time. These moments shape how we think about design far more than numbers ever could.

Meeting riders reminds us why details matter. Why comfort is noticed. Why simplicity lasts. Design doesn’t end when a product is finished — it continues every time someone puts a helmet on and rides away.

Wherever the road leads next, we keep moving forward.

Listening, learning, and designing along the way.